2.3 Go for text ads instead of image ads

A text ad offers many advantages over image ads:

A. With the right formatting, a text ad 'blends in' with your site content. Animage ad will not give you the same freedom with itsappearance, as the only thing you can play with is the sizeand positioning.

B. You can squeeze more text ads into the space that aconventional banner takes. People love to have morechoices!

C. Properly formatted text ads don't look like clutter. Bannersdo!

D. People hate banners and avoid them at sight. Many testsconfirm that people are much more receptive to text adsrelated with your content.