People don't visit your website for ads. They want good content.
If you make the ads stick out with eye-popping colors, images or borders,that makes them easy to recognize as ads — and people work extra hard toavoid them.
The same goes for ads that are tucked away in the top, bottom or someother far corner of the page. So easy to ignore!
If you want people to click, make the ads look like an integral part of yourcontent.
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